Chart of Accounts: Setup Guide, Templates & Best Practices for 2026

Fractional CFO School ยท March 8, 2026 ยท Target keyword: "chart of accounts" (8,100/mo, KD 19)

Chart of Accounts: The Definitive Guide

The chart of accounts (COA) is the backbone of any accounting system. It's the organized list of every account a business uses to categorize its financial transactions. Whether you're setting up books for a new client or optimizing an existing system, getting the chart of accounts right is foundational to everything else โ€” reporting, tax prep, and advisory services.

What Is a Chart of Accounts?

A chart of accounts is a numbered list of all financial accounts in the general ledger, organized by category. Think of it as the filing system for a business's money. Every transaction gets recorded in one of these accounts.

The standard categories are:

  1. Assets (1000-1999) โ€” What the business owns
  2. Liabilities (2000-2999) โ€” What the business owes
  3. Equity (3000-3999) โ€” Owner's stake in the business
  4. Revenue (4000-4999) โ€” Money earned
  5. Cost of Goods Sold (5000-5999) โ€” Direct costs of delivering products/services
  6. Expenses (6000-6999) โ€” Operating costs
  7. Other Income/Expenses (7000-7999) โ€” Non-operating items

Why the Chart of Accounts Matters

A well-designed COA is the difference between:

If you're a bookkeeper providing advisory services, the chart of accounts is your first opportunity to add value. Most small business owners set up their COA poorly (or let QuickBooks auto-generate a generic one). Redesigning it for clarity and insight is a quick advisory win.

Standard Chart of Accounts Template

Assets (1000-1999)

Account #Account NameType
1000Checking AccountBank
1010Savings AccountBank
1100Accounts ReceivableCurrent Asset
1200InventoryCurrent Asset
1300Prepaid ExpensesCurrent Asset
1400Undeposited FundsCurrent Asset
1500EquipmentFixed Asset
1510Accumulated Depreciation - EquipmentFixed Asset
1600VehiclesFixed Asset
1610Accumulated Depreciation - VehiclesFixed Asset

Liabilities (2000-2999)

Account #Account NameType
2000Accounts PayableCurrent Liability
2100Credit Card PayableCurrent Liability
2200Payroll LiabilitiesCurrent Liability
2300Sales Tax PayableCurrent Liability
2400Unearned RevenueCurrent Liability
2500Line of CreditCurrent Liability
2600Long-term LoanLong-term Liability

Equity (3000-3999)

Account #Account NameType
3000Owner's Capital / Common StockEquity
3100Owner's Draws / DistributionsEquity
3200Retained EarningsEquity

Revenue (4000-4999)

Account #Account NameType
4000Service RevenueIncome
4100Product SalesIncome
4200Consulting RevenueIncome
4900Discounts GivenIncome (contra)

Cost of Goods Sold (5000-5999)

Account #Account NameType
5000Cost of Goods SoldCOGS
5100Direct LaborCOGS
5200Subcontractor CostsCOGS
5300Materials & SuppliesCOGS

Expenses (6000-6999)

Account #Account NameType
6000Advertising & MarketingExpense
6100Bank Fees & ChargesExpense
6200InsuranceExpense
6300Office SuppliesExpense
6400Professional Fees (Legal, Accounting)Expense
6500RentExpense
6600Salaries & WagesExpense
6700Payroll TaxesExpense
6800Software & SubscriptionsExpense
6900Travel & MealsExpense
6950UtilitiesExpense

Industry-Specific Chart of Accounts Modifications

Restaurant/Food Service

Add accounts for: Food Cost (COGS), Beverage Cost (COGS), Tip Liabilities, Equipment Leases, Delivery Platform Fees, Food Waste

Construction

Add accounts for: Job Costing categories, Retainage Receivable, Retainage Payable, Equipment Rental, Bonding Costs, Warranty Reserve

E-Commerce

Add accounts for: Shipping Revenue, Shipping Costs, Payment Processing Fees, Returns & Refunds, Platform Fees (Amazon, Shopify), Inventory by Category

Professional Services (Law, Consulting)

Add accounts for: Work in Progress, Reimbursable Expenses, Trust/IOLTA Accounts, Continuing Education, Professional Liability Insurance

Chart of Accounts Best Practices

  1. Keep it simple to start โ€” 30-50 accounts is enough for most small businesses. You can always add more.
  2. Use a consistent numbering system โ€” leave gaps between numbers (1000, 1100, 1200) so you can insert accounts later
  3. Match to tax forms โ€” your expense categories should align with IRS Schedule C or corporate return categories
  4. Don't create an account for every vendor โ€” "Office Supplies" is fine; you don't need "Staples Purchases" and "Amazon Purchases"
  5. Review quarterly โ€” archive unused accounts, add new ones as the business evolves
  6. Standardize across clients โ€” if you serve one industry, use the same template for all clients. This makes reporting faster and benchmarking possible.

The Advisory Angle: COA as a Client Win

Most bookkeepers inherit a messy chart of accounts and just work within it. Advisory-minded bookkeepers redesign it. Here's why this matters:

Offering a "chart of accounts cleanup" as a one-time engagement ($500-$2,000) is a great way to demonstrate advisory value and justify higher ongoing fees.

Turn Bookkeeping Fundamentals Into Advisory Revenue

The chart of accounts is just the beginning. Learn how to use financial data to advise clients, build KPI dashboards, and charge premium rates.

Download the Free Advisory Starter Kit โ†’